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Big Basket marks entry into omni-channel space; opens first brick-and-mortar store in Bengaluru

BigBasket, an online grocery retailer, has opened its first brick-and-mortar store in Bengaluru and plans to rapidly expand the number of such stores by expanding into other cities.

According to sources, the stores will operate under the 'Fresho' brand name. Big Basket's private label brand, 'Fresho,' is used on its platform to sell products from a variety of food categories. This is the e-first grocer's foray into the omani-channel space, which is dominated by companies like Reliance Retail.

The move by the Tata Group-backed company comes at a time when other digital players that started with delivery such as Swiggy and Dunzo are currently upping the ante by opening dark stores to fulfill grocery orders in a hyperlocal play. A dark store is a store operated by an e-commerce company to fulfill online orders.

India’s e-grocery market is expected to be attractive for the next few years with more than 25% of the growth in the organized grocery segment poised to come from e-commerce, according to the latest report by Kearney.

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