● What is the news ?
▪︎Future Group’s brick-and-mortar superstore chain Big Bazaar, which is ramping up its two-hour home delivery across India during the pandemic, is set to launch a marketing blitzkrieg that will allegedly take potshots at US etailer Amazon
▪︎It is ramping up its two-hour home delivery across India to get more customer orders amid the pandemic, that has severely restricted outdoor movement of people.
● Other Information
▪︎It seems the rivalry between Amazon and Big Bazaar is revealed profoundly since Amazon has been running an advertising campaign since 2016 with the tagline ‘India ki Apni Dukaan’ (India’s own shop).
On the other hand, Big Bazaar has come up with a similar kind of tagline which reads as ‘India ki Asli Dukan’ (India’s original shop), according to the sources.
▪︎A senior executive at Future Group said, Employees at our stores are doubling as delivery executives. We have also tied up with hyperlocal delivery companies.
▪︎Our average ticket size for essentials is around Rs 1,500 for this service, which is far higher than that of online-only players in the space,” in a daily.
He further added that “No other player currently delivers in two hours,”.