BigBasket slaps notice on Daily Basket for using 'Basket' in its name

India's largest online grocery BigBasket has slapped a legal notice on a tiny upstart, Daily Basket, over the use of the term basket' in the brand name.

Daily Basket, which started operations in August, received the 'cease and desist' notice from BigBasket's lawyers recently. "..the mere mention or reference of a name containing "basket" in word or logo form for any e-commerce business and related products conjure in the minds of relevant class of consumers and members of trade as that of being associated with our client," the notice said.

It further adds that Daily Basket is carrying out an e-commerce business offering identical products and services through a similar domain name, while using a "deceptively and/or confusingly similar" name and mark.

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