• Chethan Machaknur

Bing gets rebranded as Microsoft Bing


Microsoft‘s in-house search engine, Bing, is getting an upgrade to match the rest of the company’s products, and is now going to be called “Microsoft Bing.”


The company announced the change in a blog post, and you can now find “Microsoft Bing” everywhere on the search engine. According to Microsoft, the new name “reflects the continued integration of our search experiences across the Microsoft family.”


Microsoft is also using the moment to expand its Give with Bing program.Users can accrue Microsoft Rewards points by doing things like playing Xbox games and searching with Bing, which you can later redeem for rewards, which includes donations to nonprofit organizations. Give with Bing has now expanded to include 1.4 Mn organizations, and Microsoft will match points donated to the organizations through the end of the year. It’s also expanding Give with Bing to more countries.

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