Cloud kitchen startup Biryani by Kilo (BBK) acquired a majority stake in healthy dessert startup Get-A-Way. BBK has invested $2 million in Get-A-Way and plans to invest more.
Get-A-Way sells high-protein ice creams, low-calorie kulfis, popsicles, and ice cream sandwiches. It also intends to launch vegan ice cream and healthy cakes in the near future. Get-A-Way will continue to operate independently and will leverage BBK's distribution channels, supply chain, and mid-senior management to expand in the ecosystem as part of the agreement. BBK will also lead the startup's product innovation. As a start-up, the brand appeared on Shark Tank India season 1 and received a one-crore investment from three investors: Aman Gupta, Ashneer Grover, and Vineeta Singh.