The Bureau of Indian Standards (BIS) will collaborate with ecommerce stakeholders to develop standards for self-regulation in the space, according to Parul Gupta, deputy director of the standards body.
"Standardisation would allow parties to transact any qualified commodities and services at any location and time," Gupta said at the sixth edition of the Internet Commerce Summit in Bengaluru. According to a top BIS official, recently released ecommerce norms were developed to monitor manufacturers' solicited and unsolicited opinions about their own products. India's ecommerce market is expected to reach $400 billion by 2025.