Blueshift, an AI-powered customer data platform, has raised $ 30 mn in funding, led by Fort Ross Ventures, along with Avatar Growth Capital. Existing investors including Softbank Ventures Asia, Storm Ventures, Conductive Ventures and Nexus Venture Partners also participated in the round, a statement said.
Ratan Singh of Fort Ross Ventures will join Blueshift's Board of Directors. “Our mission is to back category-leading companies that are poised to dominate a market. Blueshift clearly stood out to us as the leader in the enterprise CDP space, we are thrilled to partner with the Blueshift team as they accelerate the adoption of their SmartHub CDP platform,” he said.
Marketing and Customer Experience (CX) are increasingly intertwined in today's connected world, and marketers are being tasked with understanding customers through the lens of CX data to craft personalised experiences. Traditional marketing platforms focus only on marketing response data (like clicks), and are unable to leverage CX data from across the customer journey, the statement said. Blueshift's SmartHub CDP platform combines the data fidelity of a CDP with the intelligence needed for marketers to make real-time decisions.