boAt acquired Singapore-based smart wearables startup Cove IoT


boAt’s parent company Imagine Marketing Private Limited signed an agreement to acquire Singapore-based KaHa Pte Ltd (Cove IoT), a wearable smart IoT (internet-of-things) product development startup. boAt will be looking to augment its wearable products with KaHa’s concept, design, electronic firmware, algorithm development, android and iOS applications, and other features and capabilities.


Founded in 2015 by Pawan Gandhi, Justin Tang, and Sudheendra Shantharam, KaHa sells IoT products including smartwatches, smart shirts, smart belt buckle and Bluetooth-enabled wallets under the brand Cove. According to a press note, Cove has a patented technology stack and has applied for over 30 patents. It also claims to hire over 90 professionals and domain experts.


“We are passionate about providing a compelling value proposition to our wide audience of young, digitally-enabled and trend-conscious consumers by offering a portfolio of well-designed and distinctive lifestyle-oriented products, indigenized and offered at attractive prices,” said Sameer Mehta, cofounder and chief product officer, boAt.


“Our DNA lies in cutting edge product development and building smart IoT products that solve consumer problems. We look forward to working with the boAt team to make wearable technology an enriching and life-changing part of the consumer’s everyday life and building a vibrant wearables ecosystem,” said Pawan Gandhi, CEO and cofounder of Cove.

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