Consumer electronics brand boAT plans to invest in wearable technology over the next three years.
Aman Gupta, cofounder of boAt, stated at Inc42's The D2C Summit 3.0 that the startup has cracked the market for 'hearables' (earphones and headphones) and has now entered the wearables category. At the summit, he said the above to Inc42 cofounder and CEO Vaibhav Vardhan. He was speaking at the opening session of Inc42's The D2c Summit 3.0, which was titled "boAt's 'David Vs Goliath' Journey To Profitability." "We're doing fine. "We have invested heavily in wearables [technology], and we will be focusing more on the category in the coming year," Gupta said.