boAt Lifestyle has received Rs 50 Cr in funding from Qualcomm Ventures, the investment arm of Qualcomm Incorporated, an industry leader in wireless technologies. The investment will support the brand’s journey to roll out the next-generation audio and lifestyle products across geographies.
boAt makes earwear (headphones, earphones, sound-related accessories) and TWS (True Wireless) category in India. boAt’s product portfolio offers well-designed, aspirational products at attractive price points. boAt has also emerged as the 5th largest wearable brand globally,
“Qualcomm is a world leader in wireless technologies and we have a shared vision of building world-class products for India and the world. As boAt enters the next phase of growth and innovation, we look forward to building a relationship with Qualcomm to deepen our R&D capabilities and further augment our efforts to manufacture products in India” said Sameer Mehta, Co-founder, boAt.