Bobbie raised $50 million in Series B led by Park West where included existing investors VMG and NextView and a group of over 100 new investors that are part of AirAngels, the Airbnb alumni syndicate also participated.
Bobbie is a European-style organic infant formula that passes the nutritional requirements of the FDA in the United States. The fresh funds will be used to develop those new formulas. It's also strengthening ties with its manufacturing partner, Perrigo. Bobbie will also invest in product development and research and development, including the introduction of Bobbie Labs, a virtual laboratory for newborn feeding research and innovation. In terms of extra investment in the company, Bobbie is also thinking beyond the box. It launched The MotherLode last year to allow women and customers to invest in a firm that benefits them.