Bollywood actor Athiya Shetty invested an undisclosed amount in social commerce startup Stage3. Athiya joins Stage3 as creative director in addition to her role as an investor.
Stage3 is India's first social shopping app for millennial fashionistas. The startup intends to capitalise on Athiya's celebrity and fashion sense to strengthen its position in the creator economy. The startup claims to have increased its social media follower base by 30% in the last year, reaching 500,000 followers. With this investment, the Bollywood star kid joins a long list of Indian celebrities who have supported Indian startups, including her father, Suniel Shetty.