Bollywood actor Kriti Sanon joined the startup bandwagon with the launch of fitness brand ‘The Tribe’.
The startup was cofounded by the Bollywood actor, Anushka Nandani, Karan Sawhney, and Robin Behl. Kriti introduced the app to her Instagram followers and revealed that she discovered her passion for fitness while filming 'Mimi' and the physical transformation she had undergone for the role, and that all that is needed for fitness is motivation. The company provides virtual and "in-studio" products such as training workshops and customised nutrition plans. The app, according to the actress, will be released later this year.