India’s largest movie and events ticketing service BookMyShow is branching out in the movie streaming space with a homegrown transactional video-on-demand (TVOD) service, BookMyShow Stream. So far, Google and Apple have TVOD platforms in India, where users could watch individual titles by buying or renting them.
With a catalogue of 600 movie titles and 72,000 hours of content, the company said BookMyShow Stream will feature a specially curated library of some of the celebrated and award-winning films and content from around the world and India that users can ‘Rent or Buy’ and watch. The company said it will have over 22,000 hours of content being exclusive to the platform at launch.
“With ‘BookMyShow Stream’, we are moving a step forward towards nurturing India’s movie consumption habit by providing users the best of global cinema right to their personal screens,” Ashish Saksena, COO, Cinemas, BookMyShow said.