Burger joint Pickl becomes first UAE restaurant to enter the Metaverse


Pickl in the metaverse with brand-themed games, virtual apparel, and Pickl-inspired NFTs that can be redeemed for physical items or used to customise your avatar. Later this year, Pickl will also launch a virtual restaurant. The future has arrived.


Pickl intends to open a virtual restaurant in the metaverse that will replicate the entire customer experience. It even plans to integrate Pickl's metaverse delivery service with Pickl's real-life delivery service, so you can order a Nashville chicken sando or double cheeseburger in the metaverse and have it delivered directly to your door in reality. That's pretty mind-blowing stuff. Pickl is also establishing an innovation test kitchen with a dedicated metaverse area where the Pickl team can experiment with the new virtual world.

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