ByteDance experiments with Fintech, Gaming & eCommerce

TikTok’s ByteDance is reportedly looking to launch new apps and expand into ecommerce, games and other areas.

According to a Wall Street Journal report, the Beijing-based company has launched a financial-services app and has acquired game developers in China, among other moves.

“As for TikTok, advertising executives have speculated that ByteDance could introduce a subscription service, with viewers paying for more access or additional content from preferred creators,” it says.