• Chethan Machaknur

CAIT To Launch Its Own Ecommerce Portal BharatEMarket In October

Traders’ body Confederation of All India Traders (CAIT) will finally be launching its own ecommerce portal BharatEMarket in October. “In line of aligning physical trade with ecommerce, the CAIT is all set to launch its ecommerce portal Bharatemarket in October,” CAIT said announcing the upcoming launch.

In May, CAIT had tied up with the Department for Promotion of Industry and Internal Trade (DPIIT) to plug millions of mom-and-pop or kirana shops in the country to digital commerce. The traders association has clarified that the platform will be very different from the private ecommerce entities and will focus on retailers and customers.

The portal has been promoted by PM Modi’s Startup India and Invest India along with All India Consumer Products Distributors Federation and small business lender Avana Capital. The body claims that it will list its 7 cr traders and nearly 40,000 trade associations it represents on the marketplace under the ‘Phygital model’.

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