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China: Influencers who provide medical and financial advice must now be certified

China has taken another step toward regulating how online influencers communicate with their followers. Over the years, the government has made significant efforts to moderate digital content.

The rise of more real-time media formats, such as livestreaming and quick video sharing, has made it more difficult to filter out illegal and unwanted content. As a result, as the internet landscape evolves, new control measures are constantly proposed. According to a set of new provisions announced by China's National Radio and Television Administration, which issues permits to content providers, and the Ministry of Culture and Tourism, which oversees internet culture, influencers and live streamers distributing "professional" content in fields such as medicine, finance, law, and education must have the relevant licences for their respective fields.

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