Social ecommerce and online grocery platform startup CityMall, has raised $11 mn in a Series A round led by Accel Partners. Existing investors Elevation Capital, Jungle Ventures, and WaterBridge Ventures also participated in the funding round. The company plans to use the funding to strengthen its supply chain, logistics network, and expand its footprint to 20 new cities in Tier-II, III, and IV markets.
CityMall aims to have over two lakh customers and the same number of community leaders by 2022. “The accelerated pace of our growth in the past 10 months is a testimony of our ability to create a sustainable and effective model to address the challenges faced by traditional ecommerce models in Tier-II, III, and IV markets of India,” said Angad.
CityMall positions itself as a community commerce platform designed for the next 400 small cities, towns, and villages, with a focus on everyday-use categories such as grocery, FMCG, fresh, as well as particular home and kitchen-related products. The company has established its presence in several small towns and cities such as Rewari, Dharuhera, Pataudi, Sonipat, Bahadurgarh, Jhajjar, Rohtak, and Panipat.