Cloud kitchen startup Curefoods raised an undisclosed amount from bollywood celebrity Nora Fatehi. With this, Fatehi has also become the brand ambassador of Curefoods’ brand CakeZone.
Curefoods is home to a number of brands, including EatFit, Sharief Bhai, Aligarh House Biryani, and CakeZone. It operates over 150 cloud kitchens in 15 Indian cities. Fatehi intends to take CakeZone to more cities as a result of the brand endorsement, aligning with its expansion plans of opening 125 stores by the end of 2022. Rebel Foods, which operates over 450 cloud kitchens across the country, competes with it in the cloud kitchen segment.