“This is absurd! It’s going to put undue pressure on the delivery personnel, who are not employees and who have no benefits or security, who have no bargaining power with Zomato,” tweeted Karti Chidambaram. “I have raised this in Parliament and have written to the government. Will pursue this further,” he tweeted.
Deepinder Goyal, founder and CEO Zomato, Tweeted details about the ultra-fast delivery model explaining how it would work while defending the promised delivery time. “No penalties for late delivery, no incentive for on-time delivery,” read one of the posts. “ Delivery partners are not informed about the promised time.” “..10-minute delivery is as safe for our delivery partners as 30-minute delivery,” Goyal wrote in a tweet.
Goyal said Zomato was building “ new food stations” to enable this service for specific customer locations. Food stations are 700-1,200 square feet “co-working” style facilities in warehouses that will house multiple brands.
Zomato is leasing new facilities and also using Hyperpure (its business-to-business supplies business for restaurant partners) warehouses for these food stations.
Ultra-fast delivery initiatives have been widely criticised for putting pressure on delivery partners and forcing them to drive dangerously. When Blinkit (formerly Grofers) pivoted to 10-minute grocery delivery last year it faced similar criticism.