Hypd Store, a content to commerce discovery platform startup, raised an undisclosed pre-seed strategic investment from ScoopWhoop. These funds will be used for product enhancement, growth and category expansion.
Hypd Store publishes content for direct to consumer (D2C) brands, with the target audience being those in the age group from 18 to 35. It works closely with D2C brands and influencers alike to bridge the gap between seeing a product, wanting to have it, and purchasing it.
Ashwarya Garg, Co-founder, Hypd said, “We are delighted with the incoming strategic investment. In most cases, companies act as a content company or a tech company; fortunately we are both. People love to buy, but don’t like to be sold. With Hypd’s unique content to commerce tech, conversions are up by 80%!”