Film and digital studio startup Content Engineers raised $50 million from tech consulting and angel investing enterprise Veear Projects Inc. The fund will be used to create creative content such as feature films, web series, documentaries and docudramas for theatres as well as OTTs.
Launched by former Jio Studios chief Saurabh Varma and former Cinepolis Gulf and Sony Pictures executive Utpal Acharya, Content Engineers is a Veear Projects initiative.
It plans to set up its ideation cell & think tanks, media-tech initiatives, technology innovations, VFX studios, post-production unit and a virtual production and script lab.
It is also building a team of writers, storytellers and content creators from all across India, to create commercially viable, original and unexplored stories.
“The recent growth in demand for content due to the rise of so many OTT platforms has opened a world of opportunities to explore disruptive content,” Acharya said in a statement. “In today’s world, where language is no longer a barrier, we intend to create grass-rooted Indian content that is Indian and yet global in its appeal.”
He added that Content Engineers intends to invest in people and stories and create impactful and meaningful content