Cradlewise has raised $7 million in a seed from venture capital firms Footwork, CRV, SOSV and Better Capital where Katrina Lake (founder of Stitch Fix), Jeremy Cai (CEO of Italic) and Dilip Goswani (CTO of Molekule) also participated.
Cradlewise creates smart cribs for babies that combine the functionality of a crib, a bassinet, and a smart monitor. The global market for baby care products is expected to grow from $70.52 billion in 2021 to $88.72 billion in 2026. Cradlewise currently ships directly through its website, cradlewise.com. In 2022, plans are also in the works to expand availability through other e-commerce websites.