Creator Monetisation Platform, ReDesyn raised $500K in a bridge round led by Fluid Ventures, also saw participation from Capri Global, Modulor Capital, LetsVenture, along with existing investors; Anthill Ventures, Siliconroad VC, Paipal Ventures, & other angels.
The startup will use this capital towards strengthening the core team, expanding its product offering, creator acquisition & building a robust supply-chain.
ReDesyn is a platform that lets creators, communities and apps launch custom merchandise for fans at no minimums under their white labeled storefronts. Shikhar Vaidya, Founder at ReDesyn said, “Content creators are constantly looking for ways to monetize their audience. As of 2022, only 150,000 out of 80M content creators in India make money. Content monetization for creators is a $20B untapped opportunity growing every year.
ReDesyn is tapping into this opportunity by building India's biggest fan merchandise platform
with a vision to enable 1M creators to launch branded merchandise in minutes.” ReDesyn’s full stack tech platform provides its content creators, a mobile first design tool to create products in minutes, dedicated storefront, end to end order fulfillment including logistics, analytics dashboard, marketing tools & NFT capabilities.
Content creators want to convert their built audience of fans into direct paying customers of
their unique products & services. This is a key area where ReDesyn is enabling creators since
they require support of external partners in order to effectively monetize their craft. Speaking about their core values , Smriti Dubey, Co-founder and CMO at ReDesyn, said "Merchandise should not be exclusive to content creators with millions of followers. Content creators, no matter how big or small; should not feel ashamed for releasing branded designs because they don’t reach an unrealistic criteri"
Commenting on the investment, Amit Singal, founding partner, Fluid Ventures said, “Social
media has fuelled the creator economy and has given everyone equal opportunity to become a
celebrity/influencer. ReDesyn is on a path to help independent creators achieve their aspiration
of becoming a global brand. We are very impressed with ReDesyn’s capabilities of creating and
managing the merchandise supply chain via technology for creators and that too with no
minimum order quantity.”
The creator economy is for anyone building a community around their niche. There is an entire
generation of first- time internet users who are now able to build a direct channel to their fans
to sell their unique products and offerings. Individual product creators can now set up online
stores to sell directly to their customers. From an artisan to an independent fashion designer,
fitness experts to entertainers; he/she can now build a direct relationship with consumers.
Bhavish Sood, General Partner at Modulor Capital commented, “Creator DNA to commerce
value chain is fundamentally broken and ReDesyn is in our opinion is one of the few platforms
that solves this problem effectively”
“Consumption patterns of Indians have also evolved. They want to follow people they identify
with, and consume products that showcase their individuality. This has led to a shift in power
from large brands and corporations to individual creators.”- Kalaari report on creator economy
Social platforms have enabled individuals to build a large audience and reach their fans directly.
While they solved for distribution and created breakout stars, very few creators could monetize
effectively. Redesyn believes they will enable effective monetization for the longtail of creators.