CRED joins India’s D2C rush with CRED pay feature for ecommerce discounts

Credit card bill payment app CRED announced the launch of CRED Pay, allowing users to use their CRED reward coins across ecommerce sites and unlock discounts.

CRED Pay will be rolled out on BigBasket, Dineout and ixigo to begin with, over the next two months but assures more deals with more partners. The credit card payments app has partnered with Razorpay and Visa to develop the features.

CRED claims the feature will help increase ecommerce ticket sizes since payments will primarily be through credit cards.

“Using CRED coins as an incentive for CRED members also helps brands save up on additional advertising costs that they would otherwise bear on traditional pay per click models. It also helps emerging brands access and engage high-spending CRED members who have a high lifetime value and drive the majority of consumption on most platforms.” said the company in a statement.

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