Cult.fit acquires Tread to launch fitness hardware-at-home business

What's the news?

Cult.fit has acquired Bengaluru-based connected fitness startup Tread to bolster its portfolio of hardware products. No financial details of the deal were disclosed. The acquisition of Tread, which has launched a smart fitness bike, will help Cult.fit launch its hardware-at-home vertical, according to a statement.

More to know

''The acquisition of Tread, which has launched a smart fitness bike, will help Cult.fit launch its hardware-at-home vertical, according to a statement. Tread's hardware IP with Cult.fit's digital content and computer vision tech will create an exciting experience for customers. Cult.fit will also help Tread with technology, customer reach, and offline distribution.