• Ishaan kakkar

Cure.fit acquires Fitternity to build a fitness network

Fitness startup Cure.fit has acquired the fitness aggregator platform, Fitternity for an undisclosed amount. Post acquisition, Fitternity will continue to operate independently. A press statement shared by Cure.fit stated, with a collective user base of 3 mn users, Cure.fit and Fitternity will together empower more than 5000 fitness centres spread across top 20 cities in India.

Commenting on the merger, Mukesh Bansal, Co-Founder, Cure.fit, said, “Fitness in India is still in initial stages at sub one percent penetration. Over the next 10-20 years, this will increase to 15%-20% like in the West. With increasing health awareness, demand is increasing, and we need to put up quality supply. With Fitternity on board, Cure.fit will improve existing offline gyms, bring them up to speed with better technology, and focus on empowering them to adjust to the post-Covid scenario amid changing consumer expectations.”

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