Curefit has said that its food vertical, Eat.fit will be an independent entity. The Bengaluru-based health and fitness brand said the move was necessitated due to “rising consumer demands.”
With this transition, Eat.fit will have its own management team, funding and continue to sell on Cure.fit.
Cure.Fit’s move to hive off Eat.fit at a time when the cloud kitchens have taken a big hit due to the pandemic. In August, this year Cure.fit had locked down kitchens in over a dozen cities to focus only on Bengaluru, Hyderabad, and Coimbatore. In May and July this year the company had laid off, furloughed 1000 and 600 employees respectively. Eat.fit claims to have served over 1.5 Mn users to date.
cofounder Ankit Nagori said, “Two to three days after the lockdown, Eat.fit’s order volumes fell by 80%. Since then, it has been a very uphill fight. Supply chain disruptions were not the biggest reason for this fall, I think the overall sentiment around ordering in has gone down in the country.”