Spins Off As A Separate Vertical, Eyes Independent Funding

Curefit has said that its food vertical, will be an independent entity. The Bengaluru-based health and fitness brand said the move was necessitated due to “rising consumer demands.”

With this transition, will have its own management team, funding and continue to sell on

Cure.Fit’s move to hive off at a time when the cloud kitchens have taken a big hit due to the pandemic. In August, this year had locked down kitchens in over a dozen cities to focus only on Bengaluru, Hyderabad, and Coimbatore. In May and July this year the company had laid off, furloughed 1000 and 600 employees respectively. claims to have served over 1.5 Mn users to date.

cofounder Ankit Nagori said, “Two to three days after the lockdown,’s order volumes fell by 80%. Since then, it has been a very uphill fight. Supply chain disruptions were not the biggest reason for this fall, I think the overall sentiment around ordering in has gone down in the country.”

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