CureFit enters ready-to-eat segment, revives food-tech vertical
Health and fitness startup CureFit has entered the ready-to-eat meal segment and is strengthening its packaged food business to revive its foodtech arm EatFit.which was impacted by the Covid-19 outbreak.
EatFit will also enter the protein and workout supplements market, with new products exclusively available on its platform.
“We have seen a change of consumer habits for food and, now, customers are buying in bulk for families. There is also a shift towards desserts during weekends and eat out ‘entertainment’ food options such as pizzas. Keeping that in mind, we have ramped up our dessert offerings with in-house brand Li’l Sin," Nagori said.