Customer engagement giant Twilio acquires Indian CPaaS startup ValueFirst

Communications platform-as-a-service (CPaaS) company ValueFirst has been acquired by San Francisco-based cloud communications and customer engagement platform Twilio for an undisclosed amount. ValueFirst has a presence across India, the Middle East, and Indonesia, and connects businesses with consumers over telecom (SMS and Voice) and the internet (chatbots, email and OTT) channels.

ValueFirst itself has acquired three companies in the past, namely Cellnext Solutions in 2009, Gingersoft Media in 2012 and in 2017. To date, the company has raised $20.3 mn in two funding rounds from two investors. With the acquisition, Twilio will be able to penetrate the Indian market, which is the second-largest internet market in the world today with over 700 mn internet users across mobile and broadband internet.

“We’re obsessed with customer centricity and helping businesses have joyful conversations. Twilio and ValueFirst share very similar values. Twilio’s trusted brand, services, and global reach will enable us to service our customers in more meaningful ways,” said Vishwadeep Bajaj, CEO and founder of Twilio.

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