D2C ayurvedic brand TAC raised $3 million from Wipro Consumer Care Ventures and others


D2C ayurvedic beauty and personal care brand The Ayurveda Co. aka TAC raised $3 million from Wipro Consumer Care Ventures where Tricity Technologies’ Rahul Gupta and School of Design and Entrepreneurship’s Harsh Gupta also participated.


The startup intends to expand its presence in modern trade stores, gain international traction, and strengthen its team. TAC products are available on Amazon, Nykaa, Flipkart, Myntra, PharmEasy, 1MG, and Zepto, in addition to its D2C website. TAC has already begun its retail network in key markets such as New Delhi, Mumbai, Pune, Bengaluru, Kolkata, and Chennai, according to a company statement.

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