D2C beautycare unicorn Mamaearth allocates 136Mn equity shares as bonus shares to its 12 investors


D2C beautycare unicorn Mamaearth is allocating 136 million equity shares as bonus shares to its 12 investors, including the founders. In a meeting earlier this month, the Gurugram-based D2C brand decided to allot bonus equity shares in the ratio of 1:12,899, which means it would allot 12,899 equity shares to investors and founders for every equity share held by them.


Mamaearth began by selling baby care products and has since evolved into a full-service personal care brand. The funding round enabled the startup's early investors, including Fireside Ventures and Stellaris Partners, to exit partially. The total value of the bonus shares would be $17.4 million (INR 136.03 Cr). For holding a total of 8,282 equity shares, founder Varun Alagh would receive 106.8 million bonus shares. For holding 788 equity shares, cofounder Ghazal Alagh would receive 10 million bonus shares. Sequoia Capital would receive 8 million bonus shares for holding 621 equity shares, while Sofina Ventures would receive 3.3 million bonus shares for holding 256 equity shares.

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