D2C brand aggregator, Mensa Brands acquired Noida-based wearable brand Pebble. Mensa Brands has entered India's smart wearable market with the acquisition.
Pebble is an electronics company that sells headphones, fitness wearables, chargers, and cables. The acquisition will help Pebble expand its online presence and strengthen its marketing and brand-building efforts. Previously, Mensa Brands acquired gardening startup Trustbasket, aromatherapy and personal care brand Florona, and leather goods manufacturer and seller Estalon.