D2C company Sleepy Owl raised $6.5 million in Series-A led by existing investor Rukam Capital where DSG Consumer Partners, also participated. Dexter Capital was the exclusive financial advisor to the deal.
Sleepy Owl’s portfolio includes Cold Brew Packs, Hot Brew Bags, Ready-to-Drink Cold Brew Bottles, Ground Coffee, Brew Box and a range of merchandise. Sleepy Owl intends to strengthen its core team, establish a strong distribution network across India to meet increased demand for their brews, and strengthen its marketing initiatives. The funds will be used to expand retail penetration and accelerate growth, according to the company. Sleepy Owl is working to make its products more environmentally friendly by reducing the use of plastics and increasing the use of paper and aluminium.