D2C consumer electronics startup boAt leads India’s wearables market


D2C consumer electronics startup boAt continues to lead India’s wearables market, according to a report by International Data Corporation (IDC).


In Q3 2022, the Aman Gupta-led startup gained a 32.1% share, largely thanks to earwear accessories. BoAt had a 42% market share in Q3 2021, but that share has significantly decreased over the past year. In total, a record 37.2 Mn units were shipped in the country's wearables market in Q3 2022, increasing by 56.4% YoY.

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