D2C dental care startup Snazzy raised $2.2 million in seed from YCombinator, Form Capital, Goodwater Capitan and ANIM Fund where Kunal Shah (founder, CRED), Bobby Goodlatte (Stripe and Coinbase angel investor), Eric Idiahi (partner, Verod Capital), and others also participated.
Snazzy employs a direct-to-consumer business model to sell invisible braces to patients in need. An initial scan is performed at a dental clinic close to the customer's home. Customers can then review their treatment plan with Snazzy's onboarded orthodontists before having their braces shipped to them. To support its new accelerated growth plan, the startup will use the funds to strengthen its teams in engineering, marketing, operations, dentistry, and sales. Snazzy aspires to be India's largest cosmetology brand, with the long-term goal of becoming a one-stop-shop for various customised cosmetic services at an affordable and convenient price.