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D2C Ecommerce, India’s first multi-D2C brand platform ropes in Rakul Preet Singh as brand ambassador

New Delhi, 2022: D2C Ecommerce, India’s first multi-D2C brand ecommerce platform has signed leading actress Rakul Preet Singh as brand ambassador for its fashion jewellery brand ‘AccessHer’. As part of the endorsement, the actress will be seen as the face of the brand, promoting its contemporary fashion jewellery and accessories. made for all moods, looks and occasions.

With the tagline “Be Your True You”, Rakul will bolster AccessHer’s pan India visibility and appeal to young women from various socio-economic backgrounds. The brand is planning a social media campaign featuring the effervescent actress in the later stages of this partnership.

As the festive season kicks in with fervor after a two year pandemic lull, the entire nation is celebrating, shopping and spending time with family and friends. AccessHer aims to capitalize on this sentiment and establish itself as preferred D2C brand for the best-in-class fashion jewellery, which will include necklace sets, earrings, nose rings, bangles, bracelets, body jewellery, hair accessories, bags, and more.

Commenting on the association, Manish Gupta, Founder & CEO, D2C Ecommerce said, “We are elated to have Rakul Preet on-board as the brand ambassador for AccessHer. Keeping up with the pace of the evolving fashion jewellery category, AccessHer has always been the first to bring forth new trends on online marketplaces for its aspirational consumers. Rakul Preet is the perfect choice to represent AccessHer because she resonates with the brand's ethos and target market and is an epitome of fashion, style, success as well as an inspiration and role model for her young fans across India”.

The new brand ambassador of AccessHer, Rakul Preet Singh said, "I am really fond of jewellery and have been a fashion enthusiast since I was a child. Now that I am associated with AccessHer by D2C e-commerce, I can share this passion with a larger audience of young, ambitious, free spirited women.

Given that today is my birthday, there could not have been a better time to announce this partnership. I'm extremely eager to co-create an exclusive collection for all the young beautiful fans of AccessHer, whether it is for work, a party, festival or celebration”.

Focusing on connecting with young working and millennial women, ‘AccessHer’ offers exquisite jewellery and modern accessories that appeal to young women between the age of 20 and 35 years for all her moods, looks & occasions. From vintage traditional ensembles that you can wear to your BFF's wedding or a house puja to stylish statement jewellery for a party or a sparkling minimal office look. AccessHer has always been the first to design and present new trends on online marketplaces for its consumers.

About D2C Ecommerce:

D2C Ecommerce is India's first multi-D2C brand online platform that sells its own homegrown brands, viz. AccessHer, Luxura Sciences, Kasrat, Swarg Kitchen, Endless Trendz, etc., across multiple home and lifestyle categories, including - apparel, cosmetics, beauty, jewellery, accessories, fitness, sports, shoes, bags, books, kitchen, food, auto accessories, electronics, kids and travel packages. Along with selling these products on its own portal D2CSALE.COM, D2C Ecommerce also has these items listed on leading e-commerce sites, namely, Amazon, Flipkart, Myntra, Snapdeal & Meesho.

The company’s mission is to provide ‘Aspirational products at Affordable prices’ to every Indian household by catering to all age groups, income classes and pin codes. We believe that there is a compelling need for a one stop multi-D2C brand retail platform with credible products across home & lifestyle categories, which makes buying simpler and faster for today's consumers, unlike a marketplace with millions of sellers and confusing choices or a brand site with limited single category products.

D2C E-commerce was founded in April 2022 by Manish Gupta, Ex- IIM A and an industry veteran with over 11 years of experience in Paytm Mall, Mahindra, Samsung, Amazon, Upscalio and ITC.

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