D2C Footwear brand Solethreads raises Rs 13 Cr

Open footwear startup Solethreads has raised Rs 13 crore in series A round funding from DSG Consumer Partners and Saama Capital.The company plans to invest the money to create a better customer experience and strengthening its digital capabilities.

Solethreads focused on youth, is an innovative brand known for its stylish flip-flops.Solethreads crossed Rs 50 lakh GMV on Amazon in just four months after launching, and was recognised by the ecommerce platform as an emerging brand.

Hariharan Premkumar, executive director at DSG Consumer Partners, said with good product positioning, the brand is well-positioned to be the insurgent brand within the category that has the potential of changing the footwear landscape.

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