D2C healthy snacking brand Happilo raised $25 million from Motilal Oswal PE (MOPE). Happilo was advised on the transaction by commercial services firm Deloitte.
Happilo sells dry fruits, trail mixes, nut protein bars, and muesli. The funds will be used to fund significant product expansion across healthy snacking categories, the acquisition of synergistic food brands, brand building, capacity expansion, and the strengthening of its distribution infrastructure. MOPE's entry into the tech-enabled consumer franchisees with first-mover advantage in large unorganised categories is marked by Happilo. Happilo claims to have quadrupled its revenue in the last 24 months.