D2C innerwear, loungewear & activewear brand Freecultr raises $5 million led by Sixth Sense Ventures

D2C clothing brand startup Freecultr raised $5 million in Series A led by Sixth Sense Ventures, plans to deploy the funds primarily for team expansion, specialised consumer outreach, brand building, product and category expansion.

Founded in 2011 by Sandeep Singh, Rajesh Narkar, Harish Bahl and Sujal Shah, Freecultr sells premium innerwear, loungewear and activewear through its own website as well as through third-party ecommerce retailers.

“Our growth over the last two years has shown that there is a huge consumer appetite for premium, technologically advanced and sustainable intimate wear. With this investment, we are now ready to invest deeper in our product development and marketing to capture a bigger share of this growing market,” said Harshit Vij, a cofounder at Freecultr.

“Freecultr’s unique focus on using cutting-edge fabric blends for sustainable yet comfortable Intimate wear has resonated well with our customers. We are thrilled with the confidence Sixth Sense Ventures and our other investors have placed in our brand’s story and are looking forward to building the most innovative comfort wear apparel brand from India,” said Shrey Luthra, cofounder at Freecultr.

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