D2C online casual sneakers brand Flatheads raised an undisclosed amount of funding from TV actor and cricket presenter Gaurav Kapur where investors including Gaurav Kapur (founder of Oaktree Sports), Sahil Barua (cofounder, Delhivery) and Radhika Ghai (cofounder, ShopClues) also participated. Kapur also joined as its brand ambassador.
Flatheads creates all-day wear casual sneakers for city dwellers. This year, the brand intends to launch back-to-back digital campaigns with Kapur to promote its products. Flatheads hopes to increase its visibility in the digital world with the help of this partnership. Flatheads claims to be the first brand to introduce bamboo and banana fibre sneakers designed for India's tropical climate.