D2C plant-based nutrition brand Plix raises $5mn in Series A from Guild Capital & RPSG Ventures

D2C plant-based nutrition brand Plix has raised $5 Mn in Series A funding from Guild Capital and RPSG Ventures. Founded in 2019 by Rishubh Satiya and Akash Zaveri, Plix sells plant-based nutritional supplements like gummies, ‘superfood’ powders and effervescent tablets. The startup’s products claim to help with weight loss, hair and skincare, daily wellness, women’s health, and workouts.

“The vision with which we started the company has grown stronger with the recent pandemic highlighting the importance of a plant-based diet for all-round health and well-being. Our brand ethos lies in complete transparency while educating consumers on what goes into the products that they consume,” said Rishubh Satiya, cofounder, Plix.

The startup will use the freshly raised funds to launch over 85 SKUs in the next twelve months. It is looking to hire senior leadership talents and reinforce its R&D team and enter new markets.

“There is a heightened awareness today about what is going inside our bodies, especially among millennials. We are ready to enter the next phase of growth, expand our team and technology, and introduce innovative products to our portfolio,” said Akash Zaveri, cofounder of Plix.

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