D2C sampling platform Smytten raised ₹100Cr in pre-Series B led by Fireside Ventures, Roots Ventures


D2C sampling platform Smytten raised ₹100 crore in pre-Series B led by Fireside Ventures and Roots Ventures where Sharrp Ventures, Waao Partners, Survam Partners, and Sattva Group Family Office also participated.


Smytten provides an online sampling platform where direct-to-consumer (D2C) brands of all sizes can list themselves and sell their products to a larger audience. Smytten plans to use the new funds to build its brand, hire engineering talent, build technology infrastructure, and expand its teams across multiple verticals. Smytten claims to have 10 million customers, 70% of whom are females and 30% are males.

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