Direct-to-customer (D2C) fresh produce startup Farmers Fresh Zone (FFZ) acquired subscription-based milk delivery platform AM Needs for $2 million in a cash and stock deal.
FFZ purchases products directly from local farmers and sells them to customers through its platform. The startup uses artificial intelligence (AI) to forecast demand based on previous sales and marketing data, and then leverages its value and supply chain to ensure adequate supply flow to all operational areas. The acquisition will assist FFZ in diversifying its portfolio and expanding operations. AM Needs, on the other hand, will use FFZ's consumer base to strengthen its position in the $144 billion Indian milk market. According to AM Needs, the collaboration will provide the milk delivery startup with "tremendous scope" while also ensuring effective service to its customers.