D2C unicorn startup Licious has invested $1 million in Bengaluru-based fresh pet food startup Pawfectly Made. As a part of the deal, Licious has become a strategic partner to the pet food startup.
Besides adding the pet food category to the product portfolio, Licious will reportedly continue to expand its product offerings with a strong focus on the ready-to-cook and ready-to-eat categories. It said, it will add several new products in the coming months as well.
Licious has recently introduced a range of fish and seafood products including basa filet, mackerel, sardines and prawns in its offerings. It also added turkey, blue crab and other exotic meat food in its product category.
Following this investment, Pawfectly Made will continue to function as a separate entity with its own production processes and supply chain.
Licious said that it sees a strong synergy with Pawfectly Made in the fresh meat industry. The investment will widen its product offerings and also, give more choices to the end consumers.
Founded in 2020 by Arpita Ganesh, Pawfectly Made delivers pet meals to the customers’ doorstep. It prepares pet meals through human grade ingredients and farm produce. Its offerings include puppy meals, adult pet meals, treats for dogs and small meal samples.