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D2C unicorn Mamaearth acquired haircare brand BBLUNT for ₹135 crore from Godrej stable

Honasa Consumer, the parent company of D2C unicorn Mamaearth, acquired BBLUNT, a premium hair care, hair color and styling products brand for ₹134 crore from Godrej Consumer Products Limited (GCPL).

The strength of BBLUNT salon is its extensive experience styling Bollywood celebrities and translating salon experience into consumer products. Honasa Consumer Pvt. Ltd. will fully own and manage the BBLUNT hair care and styling products business as part of the acquisition. However, the BBLUNT salon business will continue to operate as an independent entity, with Adhuna Bhabani, Osh Bhabani, and Avan Contractor as Creative Directors, and Spoorthy Shetty as CEO.

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