D2C vegan startup Plum raised an undisclosed investment from an Indian actress Rashmika Mandanna. Mandanna has joined the startup as a brand ambassador as part of the agreement to help it expand its consumer base.
Plum is a vegan direct-to-consumer (D2C) brand that sells a wide range of products in the skin, hair, men's, personal care, and makeup categories. Plum has nearly 1000 multi-brand outlets (MBOs) and over 10,000 exclusive brand outlets (EBOs) spread across 250 cities in India. It is currently looking to scale its production and expand its omnichannel presence across India. It will continue to launch new products and hire talent from various industries.