Indian wooden toy brand Shumee signed actress, producer and social worker Dia Mirza as an investor and brand ambassador. Bengaluru-based brand D2C founded by Meeta Sharma Gupta designs child-safe and developmentally-friendly toys for children up to the age of 8.
Shumee is an online brand for sustainable and environmentally safe toys, its toys are handcrafted by local artisans utilizing wood, cotton, and other child-safe materials and are designed in-house by the startup's designers. Since its inception in 2016, the company has sold over 200,000 toys in six countries. It sells directly on its website as well as on marketplaces such as Amazon.