DaMENSCH raises Rs 50 Cr led by Matrix Partners, Saama Capital, Whiteboard, Alteria Capital

Mumbai-based fashion brand DaMENSCH has raised Rs 50 crore funding led by Matrix Partners India, Saama Capital, Whiteboard Venture Partners, and Alteria Capital.

Damensch is a premium Men's Apparel brand that caters to an evolutionary necessity. The premium men's wear online brand sells via its platform and other ecommerce sites like Amazon, Flipkart, and Myntra.

The brand reported that it has not only grown 3x post lockdown but has also turned profitable. They have clocked revenue sales of Rs 1 crore within five days during the festive sale period in October.

“Through our innovative products, we are on a mission to make men not only comfortable but also confident to stay distinctive in whatever they do. We started this journey by challenging the status quo for men’s innerwear and now plan to move ahead to further expand our offerings.” said Anurag Saboo, Co-founder, DaMENSCH in a statement.

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